In today’s economy, it’s important to look to the hearts and minds of employees as the means for success. This requires an increased focus on intangibles such as mission and vision, the quality of relationships and the culture of the organization.

A resource for assessing and managing a company’s culture is available through the Carlson Marketing Positive Engagement Model. This model encompasses the six critical facets for building authentic employee-to-organization bonds: Achievement, Mastery, Connection, Well-Being, Appreciation and Innovation. It’s based on research emerging from new social sciences, positive psychology and positive change. It puts a focus on strengths rather than problems or gaps, allowing our clients to get the most from everyone in their organizations.